A Critical Assessment of Employee Engagement Essay

A Critical Assessment of Employee Engagement - Essay Example Employee engagement does not entail an initiative of the human resource, but a strategy that mainly targets an improvement of employee performance. Lack of interaction within most organizations makes it difficult to drive engagement.   The choice to improve worker engagement depends on the entire staff within an organization exerting effort to improve productivity. Most organizations fail in this venture because of lacking a business strategy (Guthrie, 2001). Scores of organizations lack the ability to identify engaged employees and maintain these workers in their organization for a longer period. Engaging employees without any concrete business result indicates that the employees feel unaccountable in terms of measuring their performance.   Further, organizations fail in terms of aligning organizational goals with aspirations of employees.   Lack of effective communication, lead to a disintegrated workforce that falls short of practical goals.   Without proper channels of co mmunication, employees are denied information essential in terms of understanding organizational goals and priorities (Kanungo, 1982). Organizations fail in terms of facilitating managerial and leadership improvement required in enhancing employee performance. Organizations tend to pursue employee engagement in means that seem infective in many aspects. Employers often look at the effort of initiating worker engagement as strenuous and does not impact on the businesses bottom-line instantly. Organizations tend to experience flaws while implementing strategies.... Organizations tend to pursue employee engagement in means that seem infective in many aspects. Employers often look at the effort of initiating worker engagement as strenuous and does not impact on the businesses bottom-line instantly. Organizations tend to experience flaws while implementing strategies for employee involvement (Craig & Silverstone, 2010). Organizations may view employee involvement as ancillary compared to the actual operations. For employee engagement strategy to work, organizations need to view their strategies meant to engage workers as, part of the whole organization’s business strategy. The engagement should focus on targets such as measurable business outcomes in relation to employee effort. What the management of most organizations fail to initiate, involves assessing employee efforts and accountability. The management further fails because they do not provide communication channel vital for aligning every worker’s actions in relation to the org anization’s overall goals (Maurer, 2001). On another note, organizations fail to engage employees due to a lack of a mechanism geared at integrating workers and structures within the organization. The management may lack an understanding of the tools necessary to facilitate leadership behaviour. Organizations rely on structures that do not accommodate changes related to employee engagement. They lack strategies necessary to define responsibilities vital in effecting change process (Tartell, 2012). This involves neglecting employees as important part of the business’s overall goal. Employee engagement works effectively in an environment that accommodates behavioural change. The ability to engage

Advertising efficiency and the choice of media mix Essay

Advertising efficiency and the choice of media mix - Essay Example Advertising efficiency and the choice of media mix There is also space for print and radio advertising in an advertising strategy that reaches out to the customer base of Alfredo’s, which is niche and local. The focus should be on local advertising in local radio stations and local print publications such as local newspapers and local magazines. The local emphasis recognizes that Alfredo’s is a local business that is characterized by high quality offerings. A national print and radio campaign will not be cost effective for these reasons, that Alfredo’s clientele is mostly local, and Alfredo’s is a small operation catering to a local client base. It makes sense too, from an image perspective, to advertise in local print and radio, to emphasize that the bistro is local and has a local character and flavor. The appeal is to the home crowd, making it more personal, and making the advertising more attractive to the regular clients of the bistro, who live around the area. One can argue that for boys and girls, the real decision makers are the parents. With regard to sporting clothes in particular, parents arguably have the say on what their children wear, what their league affiliations are, and where they source their information relating to sportswear. Fathers for instance make use of sporting events as a way to connect with their children, with sporting events such as baseball games constituting bonding moments with their children.